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https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/6647a45f-5f2c-41f9-a76c-b586932423e5/Violante-website-phone.png Our Work - VIOLANTE NESSI - Do We redeveloped the site including updating the look and feel, whilst using CRO best practice to improve the customer journey. In addition we expanded their use of paid channels, whilst focusing spend on key customer personas, to improve CPA and campaign profitability. https://www.roar-studios.com/our-work/trutex monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/71f52781-147f-429e-abf4-0331e808fbfc/7.jpg Our Work - TRUTEX - Review We looked at every aspect of Trutex’s existing approach to e-commerce and the wider plain uniform market. What their existing customers looked like and where were the growth segments. How their current offering fitted in to that market. How customers were using their website. How their competitors were addressing market need and the implications for Trutex. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/a916b104-3ace-4939-ba4b-0c5596b10913/5+%281%29.jpg Our Work - TRUTEX - THINK We developed a five-year strategy for growing Trutex’s plain direct to consumer business. This included channel and promotional plans, developing new messaging and visual imagery and an extensive conversion rate optomisation campaign. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/b4f0157c-8056-4562-b58d-90fac74ab406/Group_Mixed+6.jpg Our Work - TRUTEX - DO Acting as Trutex’s e-commerce team we have managed and grown revenue from all major digital channels and managed the ongoing development of Trutex’s web presence to maximise sales. Each year has delivered record sales from the direct to consumer website. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Our Work - TRUTEX https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Our Work - TRUTEX https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Our Work - TRUTEX https://www.roar-studios.com/our-work/theya-healthcare monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/b3559799-1794-4b86-8b75-f3c2dc89da85/theyaheadfinal.jpg Our Work - THEYA HEALTHCARE - Review We worked with the team at Theya to review their approach to e-commerce , their web presence and technology stack. We used customer sales data, Google Analytics, Heat Maps and user recordings to inform our process. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/63b95123-541d-4560-b68a-6c1d6a13d5b3/Danielle_FleurVanilla%26Petal_bed_9374.jpg Our Work - THEYA HEALTHCARE - Think We developed a detailed promotional strategy focused around expanding paid channels profitably and maximising returns from email by optomising the use of automated journeys. We also used our findings to inform a CRO process and site re-development plan. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/20abef96-3cb7-409a-90c6-f4bfd329eb52/theya.jpg Our Work - THEYA HEALTHCARE - Do We completely redeveloped the website including a new shopify theme. Once this was complete we expanded the number of promotional channels to include PPC, Facebook, CRM, SEO and their sales channels including Amazon marketplace. https://www.roar-studios.com/our-work/hemingway monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/09bee7a9-aefb-4518-b7d1-70d51e0ed904/hemingway.jpg Our Work - HEMINGWAY - REVIEW We conducted a full UX audit and in depth review of their existing online presence and platform performance. We used google analytics data focusing on conversion, and key trends in shopping behaviour. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/882a6f9a-41c1-4de3-b4c5-b313f16938e9/5DA_4723-Edit_1800x.jpg Our Work - HEMINGWAY - THINK We developed a detailed overview of all issue areas and opportunity for improvement with a summary of key trends directly affecting Hemingway. We summarised the key data based recommendations and developed an SEO strategy, CRM strategy and digital channel strategy with the aim of driving the ready to wear and tailoring business in conjuction. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/f5550dfb-36e7-48e4-9f9b-f67b7839b452/hemingway%2B2.jpg Our Work - HEMINGWAY - DO We re-platformed Hemingway to Shopify , before managing and growing their digital channels including PPC, CRM, SEO and their sales channels including Amazon marketplace. Sales have continued to grow with +139% YoY revenue for Hemingway’s Ready to Wear range, and +56% average session duration across the site. https://www.roar-studios.com/our-work/cut-and-pin monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/1a5e2cd9-21bd-4f79-8373-d7ef83aad88d/cut+and+pin.jpg Our Work - CUT & PIN https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/509ed6ef-9444-4c2a-a3d6-899cb520517b/cut+and+pin.png Our Work - CUT & PIN https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/fe46f36f-d4cf-41ce-860a-29dd382180a3/cut+and+pin.png Our Work - CUT & PIN https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/c845564c-9c7a-4261-bdf6-56ce9bde9132/cut+and+pin+2.jpg Our Work - CUT & PIN https://www.roar-studios.com/our-work/clive-mark monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/0d08f5fe-4565-47d3-807b-4c05c54730c7/Juniors_Group_Polo+25.jpg Our Work - CLIVE MARK - REVIEW We looked at each aspect of Clive Mark’s existing approach to e-commerce and conducted a full UX audit and in depth review of their customer base and how customers were interacting with brand. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/2936e074-3674-4f5b-bf22-bab1ba137cc5/clive%2Bmark.jpg Our Work - CLIVE MARK - THINK We considered all insights and worked with Clive Mark to deliver a platform move from Magento to Shopify, as well as a full digital channel strategy. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/ffad06e1-4cb6-4557-920f-08f65d2951a8/Group_Mixed+21.jpg Our Work - CLIVE MARK - DO We re-platformed Clive Mark to Shopify , and now support on their retail software provider (Cybertil) and its integration with Shopify through Patchworks. This is alongside managing and growing their CRM channel and Amazon marketplace with plans to develop strategies for PPC, Social and SEO. We have seen revenue growth of +67% during non-peak periods on e-commerce alone. https://www.roar-studios.com/our-work/cajuu monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/ba06960c-fca8-40b0-bfc8-ca8e630af1bd/Cajuu+Oct+21+HR-1013.jpg Our Work - CAJUU - REVIEW We completed a Lite CRO Audit for the site and discovered there was opportunity to improve the volume of traffic that reach the product detail page (PDP). The primary focus however was to increase the volume of customers that were adding to basket from the PDP as this was only 4% of all sessions. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/282a0fe2-50f3-4428-be8f-c930d2cb0078/smartmockups_l4rfjdii.jpg Our Work - CAJUU - THINK We interrogated the data and analytics to build deep, meaningful insights, to understand consumers’ basic needs, to drive engagement and influence brand perception. These recommendations formed the report that we produced for Cajuu, who we then guided to develop a project plan of next steps to achieve and action all required tasks within an agreed timeline. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/8c5f2370-0183-4847-a771-6b145d5eb6f7/20220429_191158.jpg Our Work - CAJUU - DO We implemented all recommendations highlighted in the audit, including upgrading to a Shopify 9.0 theme. We supported with developing additional content pages and launching a subscription service to increase AOV and repeat purchases. We then completed a post-implementation audit to review performance since all updates were pushed live. Conversion rate for the site increased by 115% compared to the period prior to launch, and increased by 69% compared to the same period in 2021. https://www.roar-studios.com/our-work/sentia monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/1d14667c-42cb-4a62-8c0a-276fef825924/Sentia+bottle+on+black+%26+yellow+%281%29.jpg https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/de8f9ce1-7303-4b77-8966-a99cbc817db8/FullSizeRender%282%29.jpg Our Work - SENTIA - THINK Using the data from the review, we outlined a roadmap to improve the conversion rate of the website, and developed a strategy for optimising and expanding their use of digital marketing across all channels, all tied to a full 12-month sales forecast and promotional plan. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/66639114-6910-47ca-be62-f52078c7bb31/4SentiaSun.jpg Our Work - SENTIA - DO SENTIA asked us to act as their inhouse ecommerce team and deliver on the outlined strategies. We continue to work on improving the customer’s journey on the website, engaging and retaining customers via email, targeting segmented customer groups via paid marketing, and spreading the reputation and brand image of SENTIA via affiliate marketing. This shall assist the brand in their exciting new venture into the US market. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Our Work - SENTIA https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Our Work - SENTIA https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Our Work - SENTIA https://www.roar-studios.com/our-work/ilkley-brewery monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/021f8272-be6c-4102-a363-e604d77c041d/MJ-bottles.jpg Our Work - ILKLEY BREWERY - REVIEW As we completed the CRO audit it became quickly apprent that having the brewery’s internet prescence spread across two seperate platforms was not only making the adminstration of their marketing difficult, it was also detering potential customers and losing them revenue. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/8ab019f1-efd0-4e8c-9e96-aa91b0ae6047/Alliums1-2048x1024.jpg Our Work - ILKLEY BREWERY - THINK Using data from the two existing platforms and analytics tools, we delivered a CRO audit that pinpointed how to deliver a new improved unified web experience for the brewery and a timetable to acheive it. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/e57d85ec-d0d6-44ee-b3e2-deffa6cd99c8/Brewery-Social-Feb-19_050-2048x1365.jpg Our Work - ILKLEY BREWERY - DO Using the requirements identified in the CRO audit we selected Shopify as the new combined platform for the brewery. We then built them a new website that delivered the CRO improments identifed in our report. https://www.roar-studios.com/our-work/hearing-direct monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/60e0919a-08ea-47fd-aaab-1a0952cf5f8a/signia+Hearing+Aids.png Our Work - HEARING DIRECT INTERNATIONAL - REVIEW Roar Studios conducted an in-depth analysis of Hearing Directs digital marketing strategy across all of their ecommerce platforms and marketplaces including Amazon, this also included a full review of all their social and paid channel including Google PPC and Meta. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/93b7813c-02e5-4509-b475-20b4c36f6054/hearing+aid+batteries+size+10+%281%29.png Our Work - HEARING DIRECT INTERNATIONAL - THINK We developed a growth plan for Hearing Direct which included a variety of strategies and tactics to increase sales and revenue and expand the customer base. Including goals and KPI for the channels and promotional plans, reviewing messaging and visual imagery and advising on a new website to improve conversion rate. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/18616cc8-6031-4883-96f3-2a82b38f660b/hearing-directs2.jpg Our Work - HEARING DIRECT INTERNATIONAL - DO Acting as Hearing directs in house ecommerce team we have grown all major digital and marketplace channels in line with the goal and KPI’s set. Created a new website to Improving the user experience making it easier for customers to find and purchase products, This was backed up with a new customer targeted advertising campaigns on Social and Google to drive traffic and build brand awareness., whilst increasing retention and driving repeat purchasers through email and organic marketing . https://www.roar-studios.com/our-work/the-property-franchise-group monthly 0.5 2024-02-13 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/70ca9929-55e0-4a22-914d-2bc777eaba10/AdobeStock_4019313.jpeg Our Work - THE PROPERTY FRANCHISE GROUP - Review We conducted a comprehensive social media audit aimed at evaluating TPFG's current organic social media strategy and performance across Instagram and Facebook. We reviewed their existing insights to determine if their content was reaching the right people, conducted competitor research and analysed their target audience. This allowed a deeper understanding of TPFG's current audience demographics and provided insights into the necessary steps to meet TPFGs goals of building engagement, fostering community growth, and driving increased web traffic. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/0b3e4ec7-b227-4050-a839-fb5475ed7916/shutterstock_2014289462.jpg Our Work - THE PROPERTY FRANCHISE GROUP - THINK Based on the insights gathered from the audit, we developed an organic social media strategy tailored to TPFG's goals and values. This strategy outlined our posting frequency, content types, content themes, methods for maintaining a cohesive brand image, and the tone of voice to be used in captions. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/03aa1d24-81b5-4494-8388-7c14116666f4/shutterstock_2364532501.jpg Our Work - THE PROPERTY FRANCHISE GROUP - DO Acting as TPFG's social media marketing team, we executed the devised strategy by curating a monthly content calendar to plan our content and ensure it aligned with TPFG's overarching marketing strategy. We refreshed the social accounts, crafting graphics and templates to maintain a consistent brand image across all channels. We implemented optimised caption and hashtag strategies, aimed to boost engagement, reach the target audience, and drive traffic to the website. Additionally, we conducted monthly reports to analyse insights and monitor the effectiveness of our content in meeting TPFG's goals. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Our Work - THE PROPERTY FRANCHISE GROUP https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Our Work - THE PROPERTY FRANCHISE GROUP https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Our Work - THE PROPERTY FRANCHISE GROUP https://www.roar-studios.com/our-work/ymca-robin-hood-group monthly 0.5 2024-02-13 https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/677e3718-f167-428a-b504-972e0cfd9d86/YMCA+Newark+Village+Outside.jpg Our Work - YMCA ROBIN HOOD GROUP - Review We review website performance using Google Analytics and channel data, analysing website traffic, user engagement and event metrics, and key campaign performance. We create unique reports based on the business structure to identify areas for optimisation. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/d99b75f0-433f-4cf7-bedf-3395653d046a/YMCA+Newark+Village+Reception.jpg Our Work - YMCA ROBIN HOOD GROUP - THINK We contribute to weekly project progress meetings to support the team in how we can work together to achieve digital marketing KPIs for each key business area. We consider potential risks, look for opportunities for improvement, whilst monitoring and reporting on campaign KPIs to track progress and ongoing performance. https://images.squarespace-cdn.com/content/v1/617275106298c30bf7bab68b/4d0a8d97-0856-4f0b-926d-b127a38ba9ee/malt-cross-interior-june2022.jpg Our Work - YMCA ROBIN HOOD GROUP - DO We deliver campaigns across all digital channels whilst optimising the website to increase website traffic and engagement with key activities. We focus on reaching individuals within YMCA Robin Hood Group’s area to promote their values and services, ultimately increasing leads to meet campaign and department objectives. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Our Work - YMCA ROBIN HOOD GROUP https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Our Work - YMCA ROBIN HOOD GROUP