INSIGHTS & EDUCATION
Marketing knowledge, shared openly
Frameworks, guides and talks from the Roar team. We believe good strategy shouldn’t be a black box, so we put our thinking out in the open, from content and PR to the year ahead in digital.
Guides & Talks
A Marketing Channel Strategy for Every Funnel Stage
Most brands don't have a bad marketing channel strategy because they picked the wrong channels. They have one because they're asking the right channels to do the wrong jobs.
The Measurement Problem: Why You Can't See What's Working
Only a third of marketers can measure ROI. The problem isn't data, it's last-click and fragmented measurement. Here's how to see the whole funnel.
Why Most Brands Only Win Part of the Funnel
Most brands don't have a marketing problem. They have a funnel problem, and they can't see it, because they've never looked at the whole thing at once.
AI: The Production Accelerator, Not The Creative Director
The question about AI and content is no longer whether to use it. It is knowing where it helps, where it does not, and where it quietly undermines the thing that makes content work.
The Content Ecosystem: Channels Work Better Together
Most content strategies treat channels as separate activities, but the value only exists when these things genuinely talk to each other.
The Four Types of Copy Every Brand Needs
Copy that converts is a strategic discipline, requiring an understanding of exactly what job copy needs to do at each stage of the customer journey, and writing specifically for that job.
Content Pillars and the 60/30/10 Framework
Most brand content has no system behind it and no clear way to explain why one thing goes out and another does not.
Discovery: The Step Most Content Strategies Skip
Ask a brand owner what their content strategy is, and they will describe their channels, posting frequency, formats ect. Ask them what their content strategy is built on, and the answer is less clear.
Why Most Content Doesn’t Build Anything
Most brands are not short of content. They are short of a system that makes content mean something.
Why Narrative Consistency Is Your Most Underrated Marketing Asset
Most brands have a narrative problem they don't know they have.
Always-On vs Campaign PR And Why You Need Both
There's a debate that surfaces regularly in marketing departments and agency pitches: is it better to invest in a PR retainer that runs all year, or to focus resources on specific campaign moments.
Why Most PR Doesn’t Work
Ask most brand owners what they think of PR, and you'll get one of two answers. The gap between them almost always comes down to the same thing: structure.
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