INSIGHTS & EDUCATION
Marketing knowledge, shared openly
Frameworks, guides and talks from the Roar team. We believe good strategy shouldn’t be a black box, so we put our thinking out in the open, from content and PR to the year ahead in digital.
Guides & Talks
The Content Ecosystem: Channels Work Better Together
Most content strategies treat channels as separate activities, but the value only exists when these things genuinely talk to each other.
The Four Types of Copy Every Brand Needs
Copy that converts is a strategic discipline, requiring an understanding of exactly what job copy needs to do at each stage of the customer journey, and writing specifically for that job.
Content Pillars and the 60/30/10 Framework
Most brand content has no system behind it and no clear way to explain why one thing goes out and another does not.
Discovery: The Step Most Content Strategies Skip
Ask a brand owner what their content strategy is, and they will describe their channels, posting frequency, formats ect. Ask them what their content strategy is built on, and the answer is less clear.
Why Most Content Doesn’t Build Anything
Most brands are not short of content. They are short of a system that makes content mean something.
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