INSIGHTS & EDUCATION
Marketing knowledge, shared openly
Frameworks, guides and talks from the Roar team. We believe good strategy shouldn’t be a black box, so we put our thinking out in the open, from content and PR to the year ahead in digital.
Guides & Talks
Why Narrative Consistency Is Your Most Underrated Marketing Asset
Most brands have a narrative problem they don't know they have.
Always-On vs Campaign PR And Why You Need Both
There's a debate that surfaces regularly in marketing departments and agency pitches: is it better to invest in a PR retainer that runs all year, or to focus resources on specific campaign moments.
Why Most PR Doesn’t Work
Ask most brand owners what they think of PR, and you'll get one of two answers. The gap between them almost always comes down to the same thing: structure.
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