INSIGHTS & EDUCATION
Marketing knowledge, shared openly
Frameworks, guides and talks from the Roar team. We believe good strategy shouldn’t be a black box, so we put our thinking out in the open, from content and PR to the year ahead in digital.
Guides & Talks
A Marketing Channel Strategy for Every Funnel Stage
Most brands don't have a bad marketing channel strategy because they picked the wrong channels. They have one because they're asking the right channels to do the wrong jobs.
The Measurement Problem: Why You Can't See What's Working
Only a third of marketers can measure ROI. The problem isn't data, it's last-click and fragmented measurement. Here's how to see the whole funnel.
Why Most Brands Only Win Part of the Funnel
Most brands don't have a marketing problem. They have a funnel problem, and they can't see it, because they've never looked at the whole thing at once.
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