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The traffic was there. The checkout was not.
Black Sheep Brewery · Craft beer · Conversion Rate Optimisation
The Challenge
A heritage Yorkshire brewery with strong brand recognition and a store that was not turning visits into orders. Checkout conversion sat at 1.23%, so every pound of media was working twice as hard as it needed to.
There was no historical performance data to optimise against either: no pixel learning, no audience seed data and no creative library to build on.
What We Did
Fixed the funnel
We rebuilt the account into five campaigns, each with a defined job
Every promotion was treated as one test across offer mechanic, landing page and creative together.
Created a Shopify store which finally converted
The results are in
+24%
AOV on
promo traffic
1.23% > 2.31%
Checkout
conversion
+201%
Sales
growth
10.86x
ROAS,
best promotion
Want results like Black Sheep?
Tell us about your business and your goals, and we'll get back to you to schedule a conversation. No hard sell, just an honest chat about what's possible.