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A new kind of digital luxury
Jo Vodka · Premium spirits · Created by Jo Malone CBE
The Brief
Jo Vodka launched into the crowded premium spirits space with a distinct ambition - to feel calm, modern, and unmistakably considered. As a brand-new entrant, it needed its entire digital ecosystem built from the ground up: website, content, email, social, and paid media, all connecting narrative with performance.
What We Did
Built the website as a quiet digital flagship that slows the journey from story to purchase
Developed a cohesive content strategy with three clear pillars across organic and paid
Expressed Jo's refined aesthetic through paced, sensory social storytelling
Deepened connection through narrative-led email marketing
Extended reach with Meta and Google campaigns, keeping true to the brand's quiet confidence
The results are in
331K
Total organic
impressions
5.7K
Total
engagements
12%
Conversion rate increase (Web, MoM)
150+
Pieces of content
posted
£51k
Paid media revenue
(PPC & Meta)
Full-funnel
Ecosystem built at launch
Want results like Jo Vodka?
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