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A Christmas campaign that sparkled
Lights4fun · Home & lifestyle · 'Find Your Sparkle' Christmas campaign
The Brief
Europe's leading decorative lighting retailer wanted a full-funnel Christmas content campaign that engaged customers, media and influencers at every touchpoint - building brand awareness while telling the right story, authentically.
What We Did
A diverse mix of video, photography, editorial, and graphic assets
Three dedicated events - for journalists, influencers, and consumers
A cohesive 'Find Your Sparkle' narrative across every platform
Long-lead PR launch plus short-form social distribution
Influencer and UGC activation to amplify reach
The results are in
8.6M
Total organic
impressions
492
Total social
posts
256k
Total social
engagements
730
Pieces of UGC
generated
1,073
Total publication
features
110
Unique assets
delivered
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