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PAID MEDIA
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ECOMMERCE
From five to seven figures, and counting
Trutex · School uniform and sportswear · Full-funnel growth partner since 2019
The Brief
In 2019, Trutex approached us with negligible online visibility and annual direct-to-consumer sales. The brief was straightforward: build brand awareness and grow revenue across every digital channel, from paid media and email to Amazon marketplace and international B2B.
What We Did
Developed a five-year, full-funnel strategy across paid social, paid search, email, SMS and Amazon, with channel and promotional plans refreshed every year
Split Google Ads and Meta audiences into micro-segments, testing landing pages and creative to find the highest-converting experience for each
Scaled Trutex's best-selling product categories individually, setting bespoke ROAS targets with the commercial team and reallocating budget as performance data came in
Introduced SMS as a new channel, building it into a consistent source of engaged, converting revenue
Launched Trutex on Amazon Marketplace, including a dedicated schoolwear range built for the back-to-school peak
Supported Trutex's international growth, co-ordinating website design and launch for B2B customers across Europe and the Gulf
The results are in
520%
Increase in DTC revenue
since 2019
17%
Year-on-year increase
in total sales
£1.3M
Google Ads revenue
at an 8x ROAS
8.8x
Amazon sales growth during the back-to-school peak
27.8M
Combined impressions across Google Ads and Meta
2.08%
Placed order rate across all email flows
Want results like
Trutex?
Tell us about your business and your goals, and we'll get back to you to schedule a conversation. No hard sell, just an honest chat about what's possible.
