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The customers were already there.
Saltaire Brewery · Craft beer · Product & campaign content
The Challenge
Saltaire had a substantial existing customer list, but email was running as an occasional campaign send rather than a programme. Automated flows carried only a small share of email revenue, so between campaigns the channel went quiet.
What We Did
We split the work into a planned campaign calendar
Set up an always-on Klaviyo flow programme, allowing revenue to continue between campaign sends.
Matched creatives to follow the same heritage and milestone framework as paid media
Campaign creative packaged for both email and paid channels
A retention base to build the next stage of growth on.
The results are in
47.5%
Share of revenue
from email
+88%
Organic
Engagements
+39%
Flow revenue
growth
11% > 15%
Email revenue
from flows
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